The Various Internal and External Factors That Affect IMAX Free Essay Example, 2000 words

The biggest buyers of Imax are Regal Entertainment and APS. Hence Imax buyer s are not directly the consumers. There is a correlation between the direct buyers and the consumers which is reflected in the price of the tickets. The bargaining power of buyers is less since there are very few companies offering 3D large-format movie experience. A person who is passionate about movies is ready to watch it in different formats. It is reflected in the fact that the price of tickets has gone up by 26% depending on the theatre (Schuker Smith-b, 2010). Regal plans to set up 52 Regal Imax theatres by 2010.AMC has entered into an agreement with Imax in 2007 to develop 100 Imax theatres. The supplier s of Imax are the ones who provide the hardware required for Imax technology. Imax is well equipped with technological capabilities. It has entered into long term commitments with suppliers who provide the hardware. Americans have various ways of entertaining themselves. In a Media, Internet, Comm unications and Entertainment (MICE) survey, it was found that Americans perceive watching the movie as a low value-added activity and hence its popularity was decreasing (Ronkonkoma, 2010). We will write a custom essay sample on The Various Internal and External Factors That Affect IMAX or any topic specifically for you Only $17.96 $11.86/page